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A Novel Way to Present Health Information

Erik Rifkin and I published an op-ed in the Baltimore Sun on November 2 (CLICK HERE FOR LINK) discussing the use of BRCTs in the media. The article's link is at:

To learn more about BRCTs and how we think that this concept can lead to impactful changes in Medicare reform, check out website at Also, see our video:

We believe that accurate and easily understandable health care reporting is crucial to facilitating shared decision making between doctor and patient, to reducing over-treatment and over-testing, and to increasing the quality of health care delivery at a lower cost. Ultimately once patients and doctors can look at accurate health outcomes data together, then both will be more satisfied with the decision making process.

In our book, Interpreting Health Benefits and Risks, we use these BRCTs extensively to assess the effects of various drugs, tests, and treatments. We hope that this is a first step to achieving a sensible health care delivery system, something I discuss extensively in Chapter 6 of Curing Medicare, the new Cornell edition.

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